Izzy Pedersen
Assistant

Izzy works in the On-Screen Talent department, assisting Sophie Laurimore with her incredible clientele of Factual Talent. After working in social media and hospitality throughout her time studying at the University of Bristol, Izzy joined The Soho Agency focused on building a career on her life-long passion of the entertainment and talent industry.

Izzy loves all things media related- whether that be films, TV, YouTube or TikTok. Having studied Anthropology, she is really interested in trend cycles, pop culture and what creates popularity. She is obsessed with documentaries about literally anything, and will happily binge-watch hours of true crime and infamous cult cases. Izzy is often watching How to Lose a Guy in Ten Days or Crazy Stupid Love with a pot of Sabra Houmous and Veggie Straws.

When not glued to a screen, Izzy enjoys lots of sport, particularly playing netball for her club or supporting West Ham. She is a self-proclaimed shopaholic and foodie and loves going around different charity shops and car boot sales in London- particularly if there is wine and cheese afterwards!

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