Geetie Singh-Watson MBE
Founder of organic pubs and inns
Agent(s): Sophie Laurimore

Geetie’s fourth organic pub, The Bull Inn, Totnes, opened in November 2019. Radical and sustainable to its core, the eight bedroom inn is a beacon of hope for sustainable hospitality. Everything has been thought through for minimal environmental impact, from reclaimed furniture, upcycled curtains to organic linens and locally crafted lamps, but not a hothouse or imported flower in sight. There are no claims of perfection though; instead the business is run with open ears, always seeking to improve. And it’s not just for travellers; it’s for everyone – the community, the suppliers, the customers and staff.

Owner Geetie Singh-Watson is the founder of the first official organic pub in Britain, The Duke of Cambridge, in Islington, London. After working in the restaurant trade for several years, she was horrified by the wastefulness that she witnessed – food was regularly thrown away, nothing was recycled and seasonal eating was unheard of. Geetie was determined to combine her passion for pubs and food, and set up The Duke as a business that could thrive without harming the environment, bringing delicious organic food to its customers, and educating them about organics, sustainable living and seasonal eating. 15 years before anyone thought twice about wasteful plastic or damaging business practices, Geetie led the charge of sustainable hospitality, banning plastic water bottles, packaged bar snacks and air-freighted food back in the 1990s.

In 2009, she was awarded an MBE for ‘Services to the Organic Pub Trade’, and has also been named Business Woman of the Year, Asian Woman of Achievement and Entrepreneur of the Year. An active campaigner and environmentalist, Geetie firmly believes that businesses must act responsibly and be led by their ethics and values.



Back to the Land, 2016 (BBC Two)


Geetie’s Cookbook: Recipes from the Duke of Cambridge Organic Pub, Grub Street, 2010