If you’ve enjoyed wine somewhere between Wick and Whitstable, Joe was probably involved. For the last 20 years he’s sold wine to restaurants, hotels, bars and celebrity weddings as one of the UK's leading wine merchants. This year he is the wine expert on The Wine Show.
Joe was the weekly wine correspondent for The Herald Newspaper for 14 years. And he spent years talking about it to audiences of wine-loving golfers across the USA as wine consultant to the US PGA Tour.
It's an unlikely career for someone who began as a university academic. Between researching his MPhil on Food & Religion and teaching Structuralist Food Theory and Hotel Valuation Models, Joe wrote the world’s first textbook on selling and marketing wine in restaurants. A book still used in universities over 20 years later.
Joe has presented television and radio programmes on much more than wine. These include Joe's Diner, a series of films on food history for BBC North, and It's Your Money, BBC Radio Scotland's flagship personal finance programme. He was a regular for five years on BBC Radio Scotland's 'Fred MacAulay Show' as well as presenting programmes covering food, business affairs, music, health, politics and personal finance.
Joe is an experienced and accomplished speaker. Today he hosts everything from dinners in Glasgow to industry conferences in Argentina. Joe has written for all the UK’s wine magazines and a range of American lifestyle publications. Never shy of controversy, he once wrote the 'most complained about article' ever published in Decanter Magazine.
Today Joe is roughly one third the man he used to be. Early in his career he lost six stone and now balances the food and wine that comes with his job by competing in Ironman triathlons. He has first hand - if somewhat unscientific - expertise on weight loss.
Joe is a husband and a father to 5 lovely children as well a Swedish-speaking Dachshund.